How to Effectively Pitch Business Ideas to Investors

Learning how to pitch your ideas to investors is a critical skill most entrepreneurs never spend enough time.

But if you’re ever going to figure out how to turn your business ideas into reality you’re going to need to master the ability to pitch, and pitch effectively – influencing investors to back your ideas with their own cold, hard cash.

There are plenty of resources out there to help you become a better pitch man or woman, but the tips and tricks we include below will definitely be enough to get you jumpstarted.

Let’s dive right in!

Focus on the story

Every pitch is going to revolve around a story, and you’re going to want to make sure that the core story you are focusing on is:

  • Compelling
  • Engaging and
  • Tangible

You need to be able to capture the attention of investors that are inevitably going to hear dozens and dozens of pitches every week. You’re going to need to be engaging, keeping your potential investors actively listening and considering your offer, and you’re going to need to be able to make this story more concrete so that they are investing in something tangible as opposed to something abstract.

Build your pitch for your audience

A huge mistake a lot of entrepreneurs make when pitching investors is coming up with a “stock speech”, essentially pitching the same thing the same way over and over again two different investment groups.

This will kill your ability to pitch faster than almost anything.

You really need to think about the people you are going to be pitching to, their wants and their desires, they are specific personalities, and their track record for investment. You need to craft a pitch that will be tailored to them and catering to their needs and desires, or your pitch is going to die right there on the table.

Keep things simple and laser focused

The worst thing you can do is overload your pitch with a lot of ancillary ideas, jumping from one thing to the next, and generally overwhelming the investors that you want to bring on board with too much to handle all at once.

There’s a reason why people ask “Will you marry me?” rather than “will you marry me, buy a house with me, go into debt with me, possibly have kids and raise them for the rest of our lives with me, etc.).

One of them is a wonderfully exceptional pitch because it is simple and laser focused and the other one is just clutter.

Be as specific as you can

The more data and concrete facts you can flesh out your pitch with the better off you are going to be, particularly when you are talking about sales figures and the potential return for these investors.

At the end of the day, you are proposing an idea designed to help these people make more money than the investment they contribute. It’s critical that you never let this core concept to get away from you or you’ll end up pitching things that have no real value and will wonder why you’re always coming up empty-handed.

About the Author

Morris Edwards is a content writer at, he writes different topics like 10 Great Low-Cost Small Business Ideas, 5 Time-tested ideas to run your business better and all topics related to Doing Business in Singapore. Visit our website for more info about Business Registration in Singapore.

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